At ORBITVU, we adopted the same approach. The only difference is that our ORBITVU devices do it automatically and several hundred times faster than humans.
With the IQ Mask, you can focus on lighting the product in the right way to get the clarity of details and edges and accurately reproduce the colour and nature of the product. Also, you will be able to display the product against a background of your choice where it will look perfect. What is impossible for other solutions is obvious for ORBITVU.
Other solutions approach the subject in a completely opposite way: for them, it is the background which is the most important...The difference between the ORBITVU automatic background removal technology and the background removal solutions advertised by the competitors boils down to the fact that the ORBITVU technology actually removes the background and the competing solutions do not.
In the competing solutions, products are lit with such an intense beam of light that it is blazing and becomes almost invisible. Next, this light is changed into transparency which only gives an impression of no background. Unfortunately, this background is actually still there and the product does not look very good. Why? See for yourself:
This is not a problem for ORBITVU. Due to the M-View (Multi View), the method and mode of the display technology automatically adjust to the device, and have no effect on the time needed to open the presentation. The ORBITVU solution uses both the HTML5 and Flash technologies and thus offers the best possible product experience regardless of the device or technology.
HTML5 works very well on modern mobile devices but presents many compatibility issues with the not-so-old browsers which cannot utilise HTML5 benefits.
When used, Flash provides not only the optimum quality on older browsers, but also allows for publishing the product presentations on sites that do not allow the use of the HTML5 external scripts, such as e-Bay or Facebook.
Both on the desktop and mobile devices. Deep Zoom, when connected with the Multi-Touch technology will leave the Customers really impressed and the product viewed in such a way will stay in their memory for a long time.
Our products are optimized for reproducibility of photographs, which is so important for e-commerce.